Generate visitors with content. It sounds cliché, but content still makes the internet what it is today. Content and strategy ensure the findability of a website and generate visitors who are potential (new) customers of your organization.
Start blogging
By blogging you show the expertise that your organization has. Write about the various topics that are in high demand in your market. Blogging is increasingly being used in B2B in particular.
You don't have to do blogging alone. See who in your organization has a lot of contact with customers and let them think along or even write the blogs.
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Optimize old content
Assess which content is old and make it current again. Remove old and irrelevant information and add new information with what matters now. This way you prevent visitors from reading old information on your website.
In addition, it also gives you a reason to share the content again among your target group on social media, for example.
Improve your CTR
By increasing the click-through rate, you generate more visitors without needing a higher position.
Use a number in the title
Write an inviting meta description
Make sure the title evokes emotion in the viewfinder
Decrease bounce rate
Lowering the bounce rate is not a factor that increases findability. But it does indicate whether visitors find what they need. So by lowering the bounce rate, you increase the quality of your content. A better quality of your content also increases the chance to generate more leads .
Use shorter sentences and paragraphs. A paragraph with a maximum of 3 to 4 sentences often works best.
Make sure information is visible directly above the fold. Nothing is more annoying than first seeing a very large banner and having to scroll it to read the content you came for.
Give visitors a reason to click through to another article
Social media
Publish your blogs and content on social
New content put online? Spread it through social media to generate visitors. Figure out which social media platform the content best connects with your target group.
Use #hashtags
Use the hashtags to attract a wider audience that actively searches for specific topics. At the same time, make sure these hashtags are relevant to the reader.
Hashtags also improve click-through rates.
Provide shareable content
Give visitors the opportunity to share content on your website. For example, by closing a blog with the share buttons, or even better, pin the share buttons to the left or right side of the content.
Images realize more shares
Make sure your blog also contains striking images. Images in your blog post realize more shares and likes. An optimal average is 1 image per 100 words.
Use of share triggers
A share trigger is the reason people feel good when they share a post. A kind of “hey, that is also interesting for my followers! Let me share this message.”. People want to appear smart and therefore share your content.
Outreach, PR and Branding
Get other people to mention your organization or even post a link on their own website. You achieve this by sharing knowledge that helps people further.
In this way you increase brand awareness, so that searchers are more likely to click through if they see your company name among the unknown companies. Win win!
branding influences the click through rate.
Partnerships
Outreach
Find people who share content on the topic you're writing about. Preferably someone who has read or shared messages from you before. Reach out to them and ask if they would be interested in you updating them on new content going live soon.
And no, I don't mean begging for a link.
But you offer added value. There is a chance that these people will find the new content interesting or even use it.
Press releases
Have you launched a new and unique product or made an innovative development worth spreading? Send a press release to the (local) media.
Guest blogging
Are there well-known websites or blogs in your niche? Contact them to find out if you can share your vision and content there. You reach a new target group and it contributes to brand awareness . And the blog and the website get a good piece of content in return.
Make use of video marketing
Video is growing and on channels (social or search engine) it is getting an increasingly prominent place. The consumption of video has therefore increased enormously in recent years.
Create a YouTube channel
Already have videos? Then use YouTube. A large part of your target group may be looking for information on this channel. The videos can be a touchpoint in the customer journey.
If you enthuse the viewer, the video will ensure that they continue their research and eventually end up on your website.
Reuse popular blogs
Turn your popular blogs into a video. This increases your reach. It is also a good addition to your existing blog.
Publish video on LinkedIn
LinkedIn is increasingly being used to share information. Engagement is an important factor for LinkedIn.
That's why videos are interesting. Videos often provide more engagement, including likes, comments and shares. Which ultimately translates into more visitors.
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